Yet, my general recommendation is to sell on both marketplaces, reaching all buyers and maximizing sales. Sellers pay less to sell products on Shopee compared to Lazada. The company is renowned for its customer service and short shipping lead times, which are highly appreciated among local buyers. Shopee is currently the biggest eCommerce marketplace in Southeast Asia, available in all major markets. This will help you reduce shipping lead times and costs. If you want to import products to the Philippines and sell them online on local eCommerce sales channels, it’s better to use local fulfillment solutions. It’s highly convenient to sell on Lazada as you can use their in-house fulfillment and shipping services, referred to as Fulfillment-By-Lazada (FBL) and Lazada Global Shipping (LGS). Sellers typically pay 1% – 4% in commissions to the marketplace. It also has advanced cross-border sales solutions. Lazada has the widest product assortment, according to my experience. Owned by the large conglomerate Alibaba Group, Lazada was initially started by Rocket Internet and grew rapidly since. Lazada was founded as early as 2012 and fights head to head with Shopee to remain the biggest online marketplace. In this section, I’ve listed the leading eCommerce platforms and what set them apart. Philippines is the home to all the major eCommerce platforms in Southeast Asia. Top E-Commerce Platforms in the Philippines If you already sell offline in the Philippines, you can maximize sales by adding the products to different online platforms as well. The same as for other Southeast Asian markets, food and beverages are in high demand.Īs one can order practically anything online, we have seen an increase in online orders of beer, wines, candy, canned food, noodles, and much more. Examples of products in demand include highlighter palettes, blush makeups, lotions, and different oils.įoreo Luna, which provides facial cleansing brushes, also saw high sales volumes, expanding rapidly in Asian markets. This product category also sees great sales volumes and potentials in Philippines’s eCommerce market. Examples include yoga mats, gym clothes, gloves, swim glasses, trunks, protein powders, and related products.Īs locals become more health conscious, this segment will just continue to grow in the coming years. Sports & FitnessĪlong with the increasing gym trend, we see a growing demand for gym products. The demand for home appliances and IoT products such as vacuum cleaners, automatic cat litter boxes, and mixers also see great sales potentials. Brands like Samsung, Huawei, Realme, and Xiaomi. Consumer ElectronicsĬonsumer electronic products are also in high demand, including tablets, cellphones, laptops, drones, and TVs, just to give you a few examples. In 2018, products such as shawls, make-up pouches, and socks were in the greatest demand during the yearly event. Which products are in demand in the Philippines?Ī variety of products are in demand in the Philippines and the appetite for foreign products will just continue to increase over the years.īelow you can find some of the product categories that are in the highest demand on local eCommerce marketplaces.įree Webinar: How to Sell Online To China & Southeast Asiaįashion and clothing products have topped the list during Double Eleven (11.11) events.
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